With a global population on the rise and increasing government regulation, farmers were facing uncertainty in the field. And while the competition continued to tout themselves, we took a different approach. By launching the company’s first worldwide brand campaign and positioning our client as an ally to farmers against the issues they were facing, we were able to communicate the brand’s product and service advantages in a way that resonated in a more meaningful way.
In turn, our client’s brand gained a significant advantage, with loyalty surpassing the previous market leader and more than doubling from 35.3% to 74.3% over three years. And that loyalty translated – with 32.1% of farmers now citing our client as they primary brand for key equipment purchases. An increase of 15% since 2011. Learn more